Playing it forward: Fender’s CMO says 90-day free trial of Fender Play was music to customers’ ears

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Feel-good ads have been gaining momentum in the past few years, but it took a global health crisis to push them over the top. As brands evolve their strategies and adapt quickly to give customers the comfort they want, Fender’s “Play Through” initiative is a shining example of how a brand can create real communities…

The post Playing it forward: Fender’s CMO says 90-day free trial of Fender Play was music to customers’ ears first appeared on ITBusiness.ca.

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