Non-profit’s CMO says we don’t need more data, we need to use data differently

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March 2020 changed everything for Americans, and particularly for those over 50, the most vulnerable age group to COVID-19. Feeling adrift in a sea of conflicting reports and misinformation, seniors turned to the American Association of Retired Persons (AARP) as both a trusted friend and fierce defender. Consumers contacted AARP wanting to know what they…

The post Non-profit’s CMO says we don’t need more data, we need to use data differently first appeared on ITBusiness.ca.

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