With an eye for what’s next, longtime operator and VC Josh Elman gets pulled into Apple


Josh Elman is moving over to Apple, he announced on Twitter today, saying he will be focused on the company’s App Store and helping “customers discover the best apps for them.”

Asked for more details about his new role, Elman referred us to Apple, which confirmed his employment but declined to offer more, including about his new title. (This is typical operating procedure for the tech giant.)

Certainly, Elman has plenty of experience with fast-growing technologies and popular apps in particular.  One of his first jobs out of Stanford was with RealNetworks, a bubble-era internet streaming company that went public in 1997, three years after it was funded. (It remains publicly traded, though its market cap is just $60 million these days.) After RealNetworks, it was on to LinkedIn, which Elman joined in 2004 as a senior product manager when the company was just two years old.  From there, Elman worked in product management at the custom apparel and accessories company Zazzle, then at Facebook, then at Twitter.

Perhaps unsurprisingly, the venture firm Greylock brought him into the fold in 2011 as a principal, and by 2013, he was a general partner, investing in social networking deals throughout like Musical.ly (Bytedance acquired the company and turned it into TikTok), Nextdoor (which is reportedly eyeing ways to go public); Houseparty (acquired by Epic Games last year); and Discord (which is sewing up a private funding deal at a valuation of roughly $7 billion).

Somewhat unexpectedly, in 2018, Elman left his full-time role with Greylock to join its a company notably not in its portfolio, the stock-trading platform Robinhood, as its VP of product, though he didn’t cut ties with Greylock entirely, taking on the title of venture partner and remaining on as a board member to his company. As Elman told TC at the time, he’s “started talking with a few of my partners about how I want to spend the next decade of my professional life. What gets me the most energized is when I can dig in on product with a hyper-growth company.”

That role didn’t last long, with Elman leaving last November after less than two years on the job. But Elman — who is now stepping away from some of his Greylock-related board seats —  has a new chance to do what he loves most that from one of the most powerful perches in the world, the App Store. As he tweeted earlier, “I’m really excited to get to build ways to help over a billion customers and millions of developers connect.”


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