Using analytics to find out if your marketing is really making a difference

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It’s easy to get excited about an appealing billboard campaign or a popular TV ad and to credit them with higher sales and greater brand recognition. What’s hard is knowing with certainty that they really work. With upper funnel media, the most expensive touchpoint money can buy, it’s critically important to measure the impact of…

The post Using analytics to find out if your marketing is really making a difference first appeared on ITBusiness.ca.

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