Making the most of defining moments

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With brand trust at an all-time low, marketers are scrambling to provide their customers with authentic, personalized content. For Kevin Peck, AT&T’s Senior Vice President Global Branding – Technology, Media and Telecom, it all comes down to a deep understanding of what customers need and a rigorous commitment to delivering it. Speaking recently at Strategic…

The post Making the most of defining moments first appeared on ITBusiness.ca.

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