The critical role of marketing performance management

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With ten years of impressive growth under its belt, and a client base that includes companies like GE Healthcare, Unilever, and Charles Schwab, Allocadia is a recognized leader in Marketing Performance Management (MPM). According to Chief Marketing Officer Julia Stead, it’s a success story that began a decade ago in Vancouver when identical twins, Christine…

The post The critical role of marketing performance management first appeared on ITBusiness.ca.

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