The EU probe of the search engine’s deal for Fitbit is a harbinger of a future in which Big Tech is central to healthcare
Healthcare is going to be one of the biggest corporate battlegrounds of the next 20 years.
In the UK, public and private health spending already accounts for 10% of national income (GDP). In the US, health spending eats up around 17% of the economic pie. As the last of the baby boomers settle into retirement by 2030, those figures are expected to rise by at least half and, if social care is added, possibly double by 2040.
There is little appetite in the US Congress to tackle corporate overreach, though a reinvigorated anti-trust agenda is part of the Joe Biden manifesto